Mexico 2030 in the face of the fourth Industrial Revolution

Proposals for productivity, growth and social inclusion.

The CEEG generates jobs

We generate more than 500 thousand direct jobs and more than 1 million 500 thousand indirect jobs. We employ more than 10,000 people with graduate education.

10% of GDP

Our companies represent about 10 percent of Mexico’s GDP and more than 11 percent of Mexico’s exports.

Investment in Mexico

The projected investment of our members for 2015 was 11 thousand 172 million dollars.


The Executive Board of Global Companies, the CEEG, is an organization founded in 2004, integrated by close to 50 transnational companies with activities in Mexico, that brings together the Presidents and General Directors of the companies, in order to construct a permanent dialogue with the government, other business organizations, civil society, opinion leaders and academics, to make Mexico a more competitive, productive and equitable country.

Its main objectives are to:

  • Promote a better business environment and enhance Mexico’s competitiveness.
  • Boost the country’s capabilities and potential as an attractive destination for foreign investment.
  • Encourage sustained and equitable economic growth to reach higher levels of social inclusion and sustainability.

Competitive Mexico

Mexico is a very attractive destination due to the quality of its workforce, its preferential access to the largest economies of the world, its privileged geographic location and particularly in recent times, because of the structural reforms implemented in the telecommunications, economic competition, energy, financial and education sectors, among others. All these factors have contributed to improving the investment climate in Mexico and generating better competitive conditions, that make the country a more attractive investment destination.

The CEEG in figures

The CEEG’s companies represent around 10 per cent of Mexico’s GDP and more than 11 per cent of the country’s exports. We generate more than 500 thousand direct jobs and 1 million 500 thousand indirect jobs. We employ more than 10,000 people with postgraduate education and generate 40 per cent of foreign direct investment (FDI).

In our companies, 20 per cent of executive positions are held by women, against 13.5 percent in the 500 largest companies in Mexico.

Our partners’ programmed investment for 2015 was of 11 thousand 172 million dollars, with an additional 13 thousand 503 million dollars of operation costs. These resources generated approximately 9 thousand new direct jobs and 46 thousand new indirect jobs. Through this, the CEEG’s companies demonstrate their confidence in Mexico’s development and the business opportunities for foreign companies.

What do we do?

As an organization dedicated to promoting competitiveness in Mexico, the CEEG seeks to position the country as an attractive destination for investment. On the basis of the global experience of our companies and our long-term commitment with Mexico, we share best international practices in the different sectors of business activities and propose public policies that contribute to the achievement of this objective.

We focus on 6 major lines of work that unfold into the specific agendas of our WORK COMMITTEES; pillars that sustain the CEEG’s operation. We channel our efforts through these committees to achieve a greater impact.



This document complements the Competitiveness Agenda promoted by the CEEG in 2012, which contains specific long-term proposals to achieve an economic growth that incorporates a greater social inclusion. It visualizes Mexico in the year 2030 and proposes goals to position the country in the face of the Fourth Industrial Revolution. The text underlines the CEEG’s companies’ commitment to long term investment in Mexico and reiterates our wish to be a strategic partner of the government, in order to work together towards the economic and social development of the country.


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Value Chains Development

Carlos Guzmán – President

Mexico has established itself as one of the world's leading exporters of manufactured products, thanks to the significant flows of foreign direct investment it has received over the past 15 years. Mexico's exports in some sectors such as automotive, electric and electronic have become very important for the U.S. market. Mexico's high export volumes in these sectors generate great business opportunities in the production chains of the manufacturing industry.
Aware of the importance of global value chains for growth, productivity and the generation of quality jobs, one of the priorities of the CEEG is to develop national suppliers for them to successfully insert in these value chains.
Through our experience and knowledge of international best practices, aligned with the objectives of the High Level Group on Productive Chains, we help to increase the competitiveness of Mexican SMEs and contribute to position Mexico among the top five exporters in the world by 2030.


Craig Breese – President

Luis Durán – VicePresident

Faced with the challenges that a knowledge economy implies, it’s essential to improve Mexicans’ skills, both in terms of education and in the labor market. To this end, in the CEEG we work to strengthen the link between educational supply and labor demand, and thus increase the relevance of education. In particular, we support the Dual Vocational Training Model in Mexico by proposing some incentives that will make it easier for our companies to participate in this program We are also committed to developing and professionalizing human capital for which we are creating the Innovation and Design Centers for the Aerospace Industry, in collaboration with the Mexican Chamber of Commerce, the Mexican Federation of Aerospace Industry, the Federal Government, and the State Government of Baja California, where the first center will be located.

South-Southeast Development

Manuel J. Bravo – President

With the knowledge that the country’s growth and development has not been equitable between the northern and southern states of the country, in the CEEG we seek to help close this gap by participating in the design of policies and instruments to promote the incorporation of lagging regions in Mexico to the productive development and generate a greater social inclusion.
Based on the productive vocations of each region, the South-South Development Committee works to help link them with potential investment companies, especially within the framework of the recently created Special Economic Zones.

Equity and Inclusion

Claudia Jañez – President

In the CEEG we firmly believe that diversity and social inclusion represent a competitive advantage that encourages productivity among companies. In the Equity and Inclusion Committee we work on two aspects: promoting public policies based on our 2030 Mexico Vision, and working with the private sector to elaborate and disseminate a catalogue of best practices to strengthen the cooperation on the benefits of inclusion policies in companies.

Rule of Law

Francisco Merino – President

The most important change to achieve competitiveness, create the necessary conditions for long-term investment and bring about the welfare of society, is the full implementation of the Rule of Law. In the CEEG we strive to make compliance a comparative advantage in Mexico. To this end, we help SMEs to develop their capacity to comply with the rules and procedures of corporate governance to which we are subject as global companies in our countries of origin, which are a prerequisite to become our suppliers, through training workshops by sector. We also work to establish and maintain a dialogue and direct channels of communication with authorities to strengthen legal certainty in investment.


Vladimiro de la Mora – President

In the face of the Fourth Industrial Revolution, innovation is essential to achieve a solid economic growth, and it’s for this reason that in the CEEG we seek to contribute to the transformation of the environment and the creation of a favorable climate for the promotion of research and development (R&D) in Mexico. Global companies participate in important sectors of the economy and through our investments in infrastructure, innovation centers, technology development and training of human capital, we generate a very positive effect in fostering innovation. The R&D Committee is mapping the resources destined for this purpose, as well as the needs of the CEEG´s companies in the matter. We have an ambitious but not impossible goal: to create the conditions for Mexico to attract 5% of the annual investment of global companies in innovation by 2030.